We may collect two types of information about our users and customers: Personal Information and Non-Personal Information.
“Personal Information” is information about an identifiable individual. Personal information includes your name, address, age, income, date of birth, gender, financial information and credit records, as well as your opinions, preferences and purchase patterns.
“Non-Personal Information” is information that is not linked to a specific person such as your Internet Protocol (IP) address, the domain you may have used to access the Website, the type and version of browser or operating system you may be using, and the website you may have come from. Aggregate information, such as the demographic statistics of our users, is also considered Non-Personal Information.
Accordingly, we adhere to these ten principles to protect your privacy.
Principle 1: Accountability
Principle 2: Identifying Purposes
We will identify the purpose for which your Personal Information is collected, before or at the time of collection. Generally speaking, we collect your Personal Information in order to:
· communicate with you at your request
· administer the purchase, payment, delivery, return or exchange of products, services and rewards
· manage your account, such as verifying your credentials for logging-in or to provide you with technical support
· comply with legal and regulatory requirements and our contractual obligations to you
· notify you about changes, enhancements or similar notices with respect to the Website or our offerings
· send you information about products and services that we feel may be of interest to you, if you opted-in to receiving offers or information from us or some of our sponsors/advertisers
· track and analyze website use to improve user experience and manage technical functions
· personalize your experience with the Website, and to customize promotional offers to your interests
· solicit feedback
· perform tests to implement or modify our IT systems
· achieve other business purposes
Principle 3: Consent
We will obtain your consent (express or implied) to collect, use or disclose your Personal Information, except as otherwise permitted by law. How we obtain your consent depends on the circumstances and the sensitivity of the information. We will generally obtain your express consent to collect, use or disclose sensitive Personal Information.
You can always withdraw or refuse your consent by clicking on the unsubscribe link in any emails you receive from us or by contacting us directly. Please note that we will strive to unsubscribe you as quickly as we can, but we may not be able to remove you from promotions already in progress.
Principle 4: Limiting Collection
Any Personal Information we collect from you is limited to those details necessary for the purpose of the collection.
Principle 5: Limiting Use, Disclosure and Retention
We will only use or disclose your Personal Information for the purpose(s) for which it was collected unless where it is otherwise permitted by law or by you. We will not retain your Personal Information any longer than required to achieve our purpose(s) for collecting the information.
We do not sell or rent out your Personal Information. We may disclose your Personal Information to other parties such as our affiliates, vendors, suppliers and agents (our “Partners”) who require the information in order to perform a service for us. Our Partners may be located outside of Canada and may be required to disclose your Personal Information under the laws of their jurisdiction. If we are required by law to disclose Personal Information, we will take reasonable steps to verify the authority for the collection and we will disclose only the information that is legally required.
By providing your Personal Information to us, you agree that we may disclose your Personal Information confidentially to any prospective acquiror and its professional advisors for the purposes of their due diligence investigations, completion of the acquisition and the subsequent operation of the acquired business.
Principle 6: Accuracy
We strive to maintain your Personal Information as accurate, complete and up-to-date as possible in order to provide the best possible service to you, but we rely on you to advise us of any changes to your Personal Information.
Principle 7: Safeguarding Your Information
We have implemented technical, physical and administrative measures to protect your Personal Information. All Personal Information is stored on secured servers, behind a firewall at a data centre with access to data strictly controlled.
Principle 8: Openness
We will answer any questions you may have about our privacy policies, procedures, and our management of your Personal Information. Please contact us at the email address or office address set out below.
Principle 9: Customer Access
If you wish to access, update or correct inaccuracies in your Personal Information in our custody or control, please send us a written request to the email or physical address below. We will respond to your request within a reasonable time period and provide an explanation if we are unable to meet your request, such as (for example) if we are prohibited by law from disclosing the information or if we are unable to separate your data from someone else’s Personal Information. Some inquiries may entail a small administrative fee for which we will advise you in advance.
Principle 10: Handling Customer Complaints and Suggestions
We will respond in a timely manner to your questions, concerns, suggestions and complaints about our privacy practices. Please direct your communications to email@example.com or to
3200 30th Avenue, 100
Vernon British Columbia
V1T 2C6, Canada